What is this meeting about?
During this session, we will take you through how HVC has recalibrated and enriched its employer brand in line with the changing activities within our organization. We show how we are proudly working toward a clean world and how we translate our story to diverse audiences - from energy and heat to waste and recycling. In a mix of listening, doing and watching, we will take you through a story about climate change, sustainability, circular economy and our consumption behavior. An adventurous journey through the waste-to-energy plant in Alkmaar.
You'll discover how HVC uses its mission and social relevance as the foundation for a future-proof employer brand. We will share our approach, challenges and insights, as well as hear how others are dealing with similar positioning issues in a changing market.
