HR meets PR – Building a positive employer brand in the digital age

In this 45-minute session, we will explore the growing influence of online employee feedback on an organization's employer brand and discuss strategies for effectively managing and leveraging this feedback to build a positive company culture.

During this session, we will discuss the impact of an organization's reputation and the importance of actively monitoring and managing employer brand in the digital age.

Participants will gain insights into the role of HR and recruitment creating an online positive employer brand. A framework will be shared in how to set up a strong employer brand and reputation.

By the end of the session, participants will have a deeper understanding of the importance of actively managing the employer brand in the digital age and will be equipped with a practical strategy in how to create this.