What is this meeting about?
Martine Waarheid, HR Manager at Enpron, has set herself the goal of engaging employees as brand ambassadors, precisely because their authentic stories are the best way to show who and what Enpron truly is. In this way, they promote the company’s culture, strengthen its reputation as an employer, and demonstrate what makes Enpron unique—both to potential colleagues and to customers.
Martine does want to regulate this somewhat within the confines of the brand so that they maintain a consistent look, but in a personal and credible way. On how she approaches this, doing it well and better, Martine wants to talk to peers.
Target audience
Employer Branding & Recruitment specialists
