What is this meeting about?
Martine Waarheid, HR Manager of Enpron has set the goal of using employees as brand ambassadors precisely because they are the ones who can best show who and what Enpron really is with their authentic stories. In this way, they convey the culture, strengthen the employer reputation and show what makes Enpron unique. Both towards potential colleagues and customers.
Martine does want to regulate this somewhat within the confines of the brand so that they maintain a consistent look, but in a personal and credible way. On how she approaches this, doing it well and better, Martine wants to talk to peers.
Target audience
Employer Branding & Recruitment specialists
