Sustainability

In this 45-minute session, we will explore the transformation of sustainability from a marketing topic to a critical business imperative that all companies need to prioritize and work on. As the global focus on environmental and social issues intensifies, organizations are recognizing the importance of integrating sustainability into their core business strategies.

During this session, we will discuss the reasons behind the shift in perception of sustainability and its implications for businesses. We will explore how sustainability can create long-term value, enhance brand reputation, and drive competitiveness.

Participants will gain insights into the key elements of a sustainable business strategy and the role of HR. Additionally, we will address the challenges and opportunities associated with sustainability implementation, such as measuring and reporting sustainability performance, engaging stakeholders, and driving behavior change within the organization.

By the end of the session, participants will have a deeper understanding of why sustainability has become a business imperative and what the role of HR is.