What is this meeting about?
How do you create a consistent global employer brand while ensuring it remains relevant in very different local contexts?
A global EVP provides an organization with a shared direction and a consistent employer promise. But that promise is interpreted differently in various contexts. Local labor markets vary, employee expectations differ, and the day-to-day experience of the organization can also vary. This creates a practical challenge for international employer brand teams: what needs to remain consistent globally, and where do local teams need the flexibility to make the employer brand relevant and meaningful?
Rather than providing a blueprint for localization or assessing participants’ EVPs, we will examine the choices involved. Participants draw on their own experiences, compare and
’s approaches, and work through the tensions they encounter in practice. Ernst facilitates the conversation and draws on his own international employer brand and culture experience to h
s challenge, connect, and offer new perspectives.
Participants leave with a clearer understanding of what should remain consistent across the board, where local adaptation adds value, and how to make those choices in practice
