What is this meeting about?
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Presentation:
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Key take-aways:
In our fifth session of the Road to Pay Transparency series, we explored the urgent and important role of informal leaders in shaping trust, culture, and communication during organizational change. These individuals—often long-tenured, respected, and authentic—serve as amplifiers of credibility and cultural readiness. The session, led by Johanna Qvist from Sysarb, emphasized the need to engage informal leaders early, discreetly, and collaboratively to ensure transparency initiatives are received with clarity and trust.
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Informal leaders amplify trust and cultural readiness
Their influence shapes how transparency messages are received. Engaging them early helps build credibility. -
Avoid formal labeling—engage authentically
Labeling informal leaders can backfire. Instead, build trust through discreet and voluntary engagement. -
Use informal leaders as sounding boards
Their feedback helps refine messaging and identify resistance before rollout. -
Communication teams are strategic allies
They help tailor messages to different audiences and ensure clarity across channels. -
Consistency in messaging is essential
Mixed messages from informal leaders can undermine trust. Provide clear frameworks and updates.
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Target audience
HR & C&B Professionals working on EU PTD
