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Simplifying Sales Compensation at TomTom
Up until recently TomTom had several Sales compensation plans to incentivize their sales employees to sell TomTom products to a variety of B2B clients.
Understanding employee feedback, TomTom now launched a single simplified and transparent plan – allowing cross team collaboration and improving the UX
Presentatie:
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Key take-aways:
TomTom’s 2025 sales compensation overhaul marks a bold shift toward transparency, fairness, and strategic alignment. By replacing fragmented systems with a unified model—“One Team, One Job, One Plan”—the company has created a more intuitive and motivating framework. The plan balances intrinsic motivation with financial rewards, integrates gamification, and introduces governance through the Sales Quota Commission. Managerial incentives now focus on team performance and forecast accuracy, while employee feedback highlights improved morale and engagement. This initiative sets a new benchmark for scalable, inclusive, and performance-driven compensation.
Key Takeaways:
- Unified Compensation Structure: A single transparent plan replaced multiple legacy systems, improving fairness and morale.
- Gamification Drives Engagement: Recognition, autonomy, and meaningful goals boosted motivation.
- Governance Ensures Fairness: Cross-functional oversight eliminated arbitrary decisions.
- Manager Incentives Shifted to Team Metrics: Focus on team success and planning accuracy fosters strategic leadership.
- Employee Experience Prioritized: Simplicity and usability led to better adoption and satisfaction.
Doelgroep
HR Professionals working with Sales Incentives
