Why spend money on benchmarking, if readily available via AI

With AI providing instant access to market insights, salary data and industry comparisons, do we still need to invest in traditional benchmarking?

In this Rumbold sparring session, we challenge the value of conventional benchmarking. What can AI already deliver? How reliable and representative is the data? And where do established benchmarking providers still add value?

We’ll also explore what it takes to build robust, AI-driven benchmarking: which data, methodologies and validation steps are essential? And how could this network contribute, for example by pooling expertise and developing collaborative benchmarking solutions?

An open, practical exchange to explore how AI could reshape benchmarking and what we can achieve together.